Quick Serve Restaurants everywhere are pursuing initiatives to modernize the drive-thru, with the goal of improving both customer experiences and operator profits. Serving 19 of the top 40 QSR brands, Xenial is leading drive-thru modernization for respected and well-known enterprise QSRs. This paper presents the results of ROI studies conducted by Xenial across regional and nationwide brands totaling approximately 7,000 locations.
The results of our studies are both exciting and promising. QSR brands that modernize the drive-thru typically achieve return on investment within 9 to 12 months. Brands we studied typically slashed speed of service by 12 seconds and boosted overall sales by 2.5%. Download the study to access all the findings.