Xenial 2024 Drive Thru Trend Report
In 2024, the restaurant industry is continuing to see a splintering of QSR consumer preferences among all the different channels that enable them to order and pay for food.
This is evident in a recent Harris Poll survey conducted on behalf of Xenial, which paints a detailed picture of how diners are choosing to engage with restaurants in a postpandemic environment where all ordering options are on the table.